Building the wireframe is an important part of the design process for me. I wanted to make sure company goals were being met before jumping straight into the look and feel of the site. So I presented low fidelity wire frames to give the stakeholders a close idea of how users would interact with the site. Once that was approved, I moved on to designing pretty things and updating the low fidelity to a high fidelity wire to present again. This was pretty much the workflow process for the development of this site.