Building the wireframe is an important part of the design process for me. I wanted to make sure company goals were being met before jumping straight into the look and feel of the site. So I built low fidelity wire frames using Axure. Then presented an interactive wireframe to the stakeholders so they could get a more accurate experience of the website. Once that was approved, I moved on to designing pretty things and updating the low fidelity to a high fidelity wire to present again in Invision. This was pretty much the workflow process for the development of this site.